3/4/2024 0 Comments Blue Ocean Strategy instal![]() Medellin has created a blue ocean, transforming itself into a model city of innovation. Medellin’s extraordinary transformation into a city of innovationįast forward to today. These overpopulated slums formed a convenient setting for gangs to expand their influence and carry out illegal activities. Many of Medellin’s poor lived in illegal settlements on steep hillsides that isolated them from basic amenities. ![]() Up to 70% of Colombians were living below the poverty line until the mid or late 1980s. ![]() This was at a time when Colombia’s GDP was approximately US$35 billion. In the mid-1980s, the Medellin cartel was making US$22 to US$26 billion a year. Drug trafficking was thriving in Colombia and the country eventually became the world’s largest cocaine producer and exporter. The cartel, led by infamous drug lord Pablo Escobar, was a highly organised network of drug smugglers that supplied up to 80% of cocaine in the United States at the time. Medellin was home to the notorious narcotrafficking group, the Medellin Cartel. The rampant violence was largely caused by drug traffickers, local gangs and guerrilla forces. Dubbed ‘Murder Capital of the World’, 16 people were murdered on average a day in 1991. Twenty years ago, Colombia’s second largest city, Medellin, had one of the highest homicide rates in the world.
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